LTV Calculator
Unit Economics Calculator
Model your subscription LTV based on pricing, paywall distribution, and renewal curves.
Paywall Distribution
Weekly
%
Monthly
%
Quarterly
%
Semi-Annual
%
Subscription Plans
(1 week)
LTV12
$76.13
(1 mo)
LTV12
$92.96
(3 mo)
LTV12
$79.55
(6 mo)
LTV12
$65.16
Blended LTV
LTV12
$84.48
LTV24
$90.04
LTV36
$90.04
LTV by Plan
Weekly
$76.13
Monthly
$92.96
Quarterly
$79.55
Semi-Annual
$65.16
LTV Growth (12 months)
$25.68
1
$34.86
2
$41.13
3
$52.40
4
$56.94
5
$60.82
6
$71.44
7
$74.10
8
$76.54
9
$82.01
10
$83.38
11
$84.48
12
Month
LTV is calculated based on survival curves (renewal rates) and subscription pricing. Adjust prices and distribution to model different scenarios.