Experimentation Lab
Data-Driven Design Decisions
Stop arguing about design choices based on gut feeling. Run live A/B tests to measure what actually works for your end-users.
Experiment: Executive Summary Layout
Testing if C-Suite users prefer raw data tables or high-level visual KPIs for monthly reviews.
dashboard-layout-v1.0.tsx
Monthly Performance (Tabular)
Legacy ViewRegion
Revenue
MoM %
Status
North America
$124,500
+4.2%
On Track
North America
$124,500
+4.2%
On Track
North America
$124,500
+4.2%
On Track
North America
$124,500
+4.2%
On Track
North America
$124,500
+4.2%
On Track
Live Test Results
Time to Insight14.2s
User Preference12%
Click Depth4.2
Status
Variant A serves as the control group baseline.
Heatmap Analysis
See exactly where users click and scroll. Identify dead zones in your dashboard layout.
Load Time Simulation
Test how user satisfaction scores drop when query times exceed 5 seconds.
Stakeholder Voting
Generate a private link for stakeholders to vote on their preferred version before development.